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Progress Report: Expanded Leadership in Safety & Innovation, Even Stronger Focus on Customers


Toyota has continued to take major steps to become an even more responsive, customer-focused organization - and to strengthen its leadership in automotive quality, safety and innovation.
 
Sweeping Product Innovations & Continued Environmental Leadership
   
  •     Ten new or updated models this year - including the new Prius v - with six new hybrid vehicles to market by 2012 - including the plug-in electric hybrid Prius
  •     A zero emission Toyota RAV4 electric vehicle, produced with California's Tesla Motors, due next year
  •     New partnership with Microsoft to provide affordable, advanced vehicle "telematics"
  •     One millionth Prius sold in the U.S. - more than 3 million sold worldwide

Safe Cars Made Even Safer
 
  •     Star Safety System standard on all new vehicles, includes Smart Stop Technology brake override system
  •     Enhanced Event Data Recorders in all 2011 model year vehicles
  •     $50 million investment to launch new Safety Research Center in MI, focused on reducing traffic fatalities

Swift, Decisive Action on Quality and Safety
 
  •     New North American management structure with a greater voice in safety decisions
  •     SMART Teams of engineers and field technicians conduct onsite inspections anywhere in the U.S.
  •     Six new Product Quality Field Offices being established throughout North America
A Transformation in Global Quality Assurance and More Local Autonomy
 
  •     Chief Safety Technology Officer and 1,000 Toyota engineers assigned to component design and quality
  •     Improved supplier quality controls and strengthened monitoring of customer concerns
  •     Chief Quality Officer for North America with a direct line to Akio Toyoda - More Americans now leading Toyota plants in the U.S.

Extraordinary Technical Scrutiny
 
  •     Exhaustive 10-month study by NASA and NHTSA found no electronic cause for sudden acceleration
  •     Unprecedented independent engineering reviews by the National Academy of Sciences and Exponent
  •     SMART Team evaluations have found no evidence of unintended acceleration due to electronic problems

Continued Economic and Community Impact
 
  •     Nearly 200,000 American jobs, including 30,000 direct plus nearly 170,000 more at dealers and suppliers
  •     A total of 13 plants in North America producing 12 different vehicles and various engines
  •     No layoffs of full-time employees at Toyota's manufacturing plants, despite the economic downturn and disaster in Japan
  •     Significant U.S. manufacturing investment continues - total direct U.S. investments now approx. $18 billion - new plant in Mississippi to open this Fall
  •     Large U.S. R&D presence, including 1,000 employed at the Toyota Technical Center in Michigan
  •     More than $500 million in philanthropic support contributed in U.S. since 1991

Continued Support from Independent Experts and Customers
 
  •     Best selling retail brand in America in 2010 with Camry the #1 selling car in the U.S.
  •     Nine Toyota vehicles named "top safety picks" by the Insurance Institute for Highway Safety
  •     Seventeen vehicles rated "Most Reliable" by Consumer Reports - more than any other manufacturer
  •     Four of top 10 spots on Kelley Blue Book's list of Best Resale Values - no other company had more than two
  •     Six segment awards in the 2010 J.D. Power Initial Quality Study and seven top awards in J.D. Power's 2011 Vehicle Dependability Survey - both are more than any other full line manufacturer
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Progress Report: Expanded Leadership in Safety & Innovation, Even Stronger Focus on Customers Toyota ...